Mark Norman

Founder and Managing Partner

For more than 26 years Mark has been in the business of helping others realize their potential. He started his coaching and development career with an international training company and went on to own two franchises. Growing both of those, he decided, in 2001, to step away from the guarantee of a known company and follow his passion.  Working with multiple organizations, Mark has coached over 100,000 people to an improved performance.  This track record and his success in selling made starting Differentiate Group a natural progression.

Mark is an international trainer, keynote speaker and award-winning salesperson. He has coached and delivered internationally and is constantly being asked back to companies because if the impact he has.

“What people need most in the world today is someone who can help them become the kind of person they are capable of becoming. That is a true friend,” Mark says.

Also read Mark Norman: Storyteller


Scott Laun

Founder and Managing Partner

Scott has been in the coaching business for more than 24 years, both professionally and personally. His personal mission is to “build others” and that led him to join Mark in creating Differentiate Group.

Coaching and training have been at the core of his life.  Honing his skills at an international development company, Scott brings those best practices to your organization. He has worked with Fortune 100 companies and small business owners to maximize their peoples performance and impact the bottom line.

Scott has presented his unique brand of delivery internationally and for 20 years, coached amateur baseball at the college level. “An organizations greatest asset is NOT the people!” Scott says. “It’s the untapped potential of the people.”

Also read Scott Laun: Finding something that clicks