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90%

The problem with programmatic sales training? 90% of content learned in a classroom is forgotten in 60 days.

$62B

Bad customer service is estimated to cost businesses more than $62 billion a year.

2018

Research firm says customer experience is the competitive battleground in 2018.

Our Proven 5-Step Process

Discover 100%
Identify 100%
Plan 100%
Implement 100%
Monitor/Coach 100%

Our passion is sales and customer service greatness.

We believe everyone has the potential for greatness. We exist to bring that greatness out – in sales, customer service, leadership. Our proven skills-transfer method drills workshop participants on best practices until they are internalized as everyday behaviors, everyday greatness.

Differentiate Group was founded in 2011 by Mark Norman and Scott Laun, two award-winning development executives widely recognized for their effective training, inspirational coaching and motivational speaking excellence.

Our clients range from Fortune 500 companies to many others who all share a common challenge: How to embed greatness into each sales and customer service interaction and in doing so, generate sustainable success.

You are unique.

To win, you need to be different. That's why we tailor each training engagement to your specific needs and challenges. Our 5-step process is proven; our intellectual property extensive; our impact profound.

Their Approach

  • Programmatic, cookie-cutter.
  • Lecture and leave.
  • Short-term focused.
  • Doesn’t stick. 

Our Approach

  • Substantive, tailored.
  • Practice, practice, practice. 
  • Coach and correct till internalized.
  • Long-term focused.
  • Sticks.

Mark Norman

Co-founder

Scott Laun

Co-founder

500

KEYNOTES

100,000

TRANSFORMED

2000

CLIENTS

5000

SESSIONS/WORKSHOPS


Classic Help Center

General

We offer a range of training packages in a range of subject areas.

Installation

We offer a range of training packages in a range of subject areas.

Theme Options

We offer a range of training packages in a range of subject areas.

Pages & Posts

We offer a range of training packages in a range of subject areas.


Page Builder

We offer a range of training packages in a range of subject areas.

Headers

We offer a range of training packages in a range of subject areas.

Video Tutorials

We offer a range of training packages in a range of subject areas.

How-to

We offer a range of training packages in a range of subject areas.


Classic Consultants

What we do


Strategy Design

Tailored Visual Composer with extra advanced functionalities and organised clean skin.

Top Performances

Embrace the best web development practices & coded with performance and speed.

Advanced Grid

Truly one of the most powerful grid system with equal-height and spacing presets.

Customer Care

Package your WordPress website to an international audience with multi-languages support.

Design & development of digital products


We have over 20 years of consultancy experience in this area of business and we strive to achieve the following: develop, empower, enable and maintain. Our aim is to develop your skills, to empower you to feel more confident, to enable you to maintain changes. We work strictly with you and carry out research to understand your needs and the needs of your customers first. We work with clients big and small across a range of sectors and we utilise all forms of media to get your name out there in a way that’s right for you.

Digital Solutions & Consultancy


We work with clients big and small across a range of sectors and we utilise all forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest of publicity possible. We have over 20 years of consultancy experience in this area of business and we strive to achieve the following: develop, empower, enable and maintain.

Digital Strategy & Consulting

We concepted and created a vast portfolio website for one of the biggest and most awarded architecture agencies. The company has deep roots in Sweden, and has been in business since 1960. Since then, this legendary agency has been awarded countless times both in its home country as well as abroad.


View Project

eCommerce design & development

Both the design process and the end result strongly reflect the brand: tailored, hand-crafted, comfortable and easy to use with strong sense of modern simplicity and style. The very same traits that are manifested in all of premium products.


View Project

They tell about us


From the blog


our stories


Sell . . . Who Me?


Shut Up and Sell!


Ant or Grasshopper?


Teflon Jon


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